German sportswear label Adidas was originally founded in 1949 by shoe designer Adi Dassler who started the company designing footwear for athletes. Keeping that knowledge key to the brand’s defining ethos Adidas stands today as a major player in contemporary fashion. Associated with a purposeful cause, the Ultra Boost 4.0 'Breast Cancer Awareness' sneakers from Adidas feature a handy pull tab that is punctuated with a discreet pink ribbon. Presented in a grey melange tone, this lightweight pair features a lace-up front fastening and a signature three stripe detail to the sides. POSITIVELY CONSCIOUS: Adidas Group scores 4 out 5 by independent ethical brand rating agency Good On You. It uses eco-friendly materials in many products - 100% of its cotton is from sustainable sources and it's committed to use 100% recycled polyester by 2024. It traces and audits almost all of its supply chain to ensure good labour standards, and has committed to reduce carbon and water stress across its whole supplier base.
