German sportswear label Adidas was originally founded in 1949 by shoe designer Adi Dassler who started the company designing footwear for athletes. Keeping that knowledge key to the brand’s defining ethos Adidas stands today as a major player in contemporary fashion. These black Ultraboost sneakers feature an oversize tongue, a pull tab at the rear, a lace fastening, a side embossed logo stamp, a signature Flyknit upper and a flex groove outsole.
